Swiss Style Now

This NYC exhibition, which was up in September, served as an overview of what’s happening now in Swiss graphic design: 150 excellent works from 100 Swiss graphic designers and studios were showcased - and it was spectacular. We recently come across photos taken by Laura Mircik-Sellers, which showcase the work beautifully. Enjoy! (See full collection after the break.) 

Swiss Style Now was made possible by the Herb Lubalin CenterThe Cooper Unionswissnex Boston and its New York OutpostCanton of GenevaThe Consulate General of Switzerland in New York, and PRS. Curated by Erich Brechbül, Noel Leu, Xavier Erni and Alexander Tochilovsky; shown at the 41 Cooper Gallery. 

From the Catalogue

“The aesthetic of Swiss style is the famous model of graphic design of the 1950s and 1960s, best known for its use of minimal grid-based systems and its cold, impersonal approach. It was born during an era of heavy industrialization when there was a need for a simple visual language that could be understood by many within international trades. Today, design and advertising has changed but Swiss graphic design, with its important role in design history, is still often reduced to those clichés. The philosophy of the pioneers of Swiss design, with their strict rulesand grids, has had an influence on contemporary Swiss designers, but the Swiss style today is much more  diverse, emotional and fun.

The exhibition will present an overview of Swiss graphic design from the last five years to reveal a wide range of approaches, techniques and media utilized by contemporary designers. It will feature around 150 works from different generations, showcasing different motivations and influences. It will offer an insight in the fascination for details, experimentation and craftsmanship that goes into creating visionary new designs. The visitors to the exhibition will have the opportunity to draw their own conclusions as to what they view as being Swiss style now.”

CodeCheck to take up residency at CTI Startup Camp

We are excited to welcome yet another startup at our office this year! 

CodeCheck is one of the more mature startups to visit the New York Outpost as part of the Market Entry Camp that swissnex runs for startups from Switzerland’s Commission for Technology and Innovation (CTI).

Julie Berthoulot will be in our offices from November 23 to December 27 – and has a robust plan to appraise and conquer the US market. A Swiss company, CodeCheck.info has become a leading independent online product check scanning app, and is now a very strong consumer platform in Germany. Users scan the bar code of a product with their smartphones and receive detailed background information within a very short time. Codecheck.info can provide unique information about specific products, which consumers have shown a great appetite for – especially in the food and personal care products sectors. Among other things, the app also shows whether a product is harmful to one’s health or whether it was sustainably produced. 

Talking Solar Impulse @ Fast Company Innovation Festival

Early November, the NYC Outpost team had the pleasure of hosting a session of the Fast Company Innovation Festival. The festival took over New York City with more than 125 events across multiple stages, from November 1st to 4. 

The session, held at WeWork Times Square, highlighted Solar Impulse’s high-stakes mission to fly a solar-powered plane around the globe without fuel. On this occasion, a group of insightful festival goers listened to Rebecca Lucore, head of CSR and sustainability at Covestro (a materials company that helped build the Solar Impulse 2 plane), interview Paige Kassalen, an engineer with Covestro – and at age 22, the youngest person working on Solar Impulse’s ground crew. Paige was also the 16-person team’s sole American female. After an introduction by Oliver Haugen, Head of the NYC Outpost of swissnex and Giorgio Pompilio, Deputy-Consul-General of Switzerland In New York, Kassalen and Lucore discussed the future of solar energy and clean tech for industries and individuals alike; what it’s like to work on a stakes-through-the-roof experimental project packed with daily danger and the potential for huge payoffs; thoughts on how anyone can apply their own skills and expertise to volunteer projects that benefit society, and more. The audience of innovation experts engaged in a lively Q&A session with the speakers.