Patrick Lardi, COO of Newscron spent two days in New York to get a taste of how Silicon Alley could help to bring their product to the next level.
Newscron was funded is 2012, as a spin-off from a research project on information overload and user behaviored led by CEO Elia Palme at the Federal Institute of Technology (ETH) in Zurich. After completing his PhD, Elia and his two co-founders decided to incorporate the company in Lugano, in the Italian-speaking part of Switzerland. Since then, they have focused on the development of their main product, a mobile news aggregator app that offers unique semantic text analysis allowing to group similiar news into stories, with frequent updates.
Their objective is pretty clear: "being the leading news aggregator in Europe" with the ability to analyze publishing sources in the main European languages. So far, their app can already aggregate news in from Italian, French, German, English and Spanish sources.
The United States are also a strategic location in the company's mid-term growth, due to the presence of influential mainstream media and bloggers. To improve their coverage of news in English, Newscron intends to present their products to major US publishers and media companies in the course of 2014.
As part of this first exploratory trip, Patrick Lardi, with the help of swissnex's office in New York, reached out to leading media incubators of Silicon Alley, including a vistit to New York pioneer accelerator program Entrepreneurs Roundtable Accelerator (ERA) and the City's last initiative to promote start-up creation in publishing, media and content creation: the NY Media Center, based in DUMBO Brooklyn.