Swiss Broadcasting Company 's executives explore new trends in Social TV in New York

From January 13 to January 15, 2014, swissnex Boston and its outpost in New York City hosted a delegation of executives of the Swiss Broadcasting Corporation involved in shaping the future digital strategy of the group. Their study tour included the visit to influential startups, researchers from cutting edge academic institutions and major media networks. The goal of the meeting was to scout future trends and anticipate the upcoming developments in the TV industry, with a focus on second-screen and social TV solutions.

The tour started in Boston with a discussion with Jeremy Rishel, former head of engineering at Bluefin Labs, start-up acquired by Twitter (Jeremy is now head of the Boston’s Twitter office). The company specializes in a social TV analytics and provides solutions to brand advertisers, advertising agencies and TV networks. The rest of the Boston tour focused mainly on the future of Social TV with a roundtable discussion at MIT Media Lab led by Marie-Jose Montpetit, leading researchers in the field of second screen and mobile TV content.

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In New York, the group engaged with some counterparts involved in the digital strategy of major media corporations. The Swiss executives had the opportunity to discuss analytics methods and viewers cross-platform engagement with David Coletti, VP of Digital Media Research and Analytics at ESPNAron Pilhofer, managing editor of digital strategy at The New York Times, Andy Lack, CEO of Bloomberg Media and Jason Mojica, Editor-in-Chief at Vice News.

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In addition, they visited new digital media companies offering innovative models for detecting and generating viral editorial content like BuzzFeed or NowThis News

The group also took advantage of their visit to New York to meet new solutions providers to distribute original content, like Livestream a Manhattan-based companies who pioneered the development of live-streaming video platforms.

“The 3-days immersion in the Boston and New York tech ecosystems helped us to broaden our understanding of the future trends in digital shift, media business/strategy, social TV and video distribution and consumer behavior. For instance, some technologies developed in the US have highly improved the virality of editorial content over the internet. It’s important for us to understand the underlying business models if we want to anticipate the market.
Swissnex was a valuable partner to pinpoint key opinion leaders and latest developments in our industry. Niccolo Iorno and Pierre Dorsaz were instrumental in connecting our group with the leading practitioners, both in academia and in the industry
— Serge Gremion, Head of digital prospectives and Lab, Swiss Broadcasting Corporation (French-speaking Unit)